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Export Promotion in South Africa - Day 3


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HRH The Crown Prince participates in a business promotional campaign in South Africa 2-4 November 2015.

The Crown Prince will lead a business delegation with nearly 50 companies to South Africa, which is the largest export market for Denmark in Africa. The Crown Prince will be accompanied by environment and food minister Eva Kjer Hansen and business and growth minister Troels Lund Poulsen.

South Africa is the 33rd largest economy in the world. At the same time, the country is challenged in a number of areas in which Danish companies are strong. Those strengths revolve around the green sector, from which Danish know-how and services can offer solutions, as well as agriculture and food products.

The business campaign will focus on energy (sustainable energy and energy efficiency), water and environment (integrated water solutions, technology) and also agriculture and food products (crops, machinery, biomass, livestock and food products).


Wednesday, 4 November

Cape Town

Visit at Drakenstein Municipality

The Crown Prince pays a visit at Drakenstein Municipality with a focus on Danish technology and knowledge in use in the South African water and environment sector. The Danish embassy in South Africa cooperates with WWF to give support to the introduction of the Danish solutions in the area of water and environment in South Africa. During the visit, The Crown Prince inspects the Drakenstein waterworks.

Visit at the wind energy conference Windaba

The Crown Prince pays a visit at the wind energy conference Windaba, where a Danish pavilion will be opened. During the visit, The Crown Prince will be shown around.

Visit at CocoáFair

The Crown Prince visits CocoáFair in Old Biscuit Mill in Woodstock. CocoáFair is Africa’s first organic chocolate factory and was established in 2011 by the Dane Thor Thorøe through the Danish initiative Social Food. CocoáFair will relieve poverty and promote sustainability by creating jobs for the underprivileged residents in the townships of Cape Town.

Business lunch

The Crown Prince takes part in a business lunch, in which companies, their local business partners and local authorities also participate.

Opening of seminar

The Crown Prince takes part in the opening of a seminar about commercial opportunities in Angola, in which governmental ministers from Angola participate.

Opening of “Young Talent”

The Crown Prince takes part in the opening of the Nordic conference for social innovation “Young Talent”, which is held in connection with the export promotional campaign. The conference is themed around young people and social innovation, including how new solutions can be created and financed, targeted towards social challenges in South Africa. In connection with the conference, there will be an idea competition in which participants must develop and present recommendations for a solution targeted at a specific social problem. The Crown Prince will present the prize for the best idea.
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Visit at the wind energy conference Windaba



Danish pavilion at Windaba officially opened by HRH Crown Prince Frederik and Danish Minister for Business & Trade


Visiting Siemens South Africa


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"Today we had the privilege of hosting His Royal Highness Crown Prince Frederik of Denmark in the chocolate factory and even witness him trying his hand at making traditional Danish flødeboller, better known to us as

‘sweetie pies’. The Prince, who is on an official visit in South Africa, has an interest in companies like CocoáFair

who trade with Denmark and operate on social entrepreneurship. How exciting is that?"


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More information about the Cocoa Factory in a press release from Kongehuset:


(The photo shows Crown Prince Frederik making snowballs.)

"Visit at CocoáFair Chocolate Factory

HRH Crown Prince visited during the business promotion in South Africa on Wednesday, November 4, 2015 the factory CocoáFair Chocolate Factory in Cape Town.

The factory is owned by the Dane Thor Thorøe, who founded it in 2011. CocoáFair Chocolate Factory is Africa's first organic 'bean-to-bar' factory, which is based on social entrepreneurship. The aim is that the plant will help both to alleviate poverty while promoting sustainability. The factory achieves this by hiring underprivileged residents from surrounding townships.

CocoáFair Chocolate Factory was established under 'Social Food', inspired by the Danish cooperative movement. At Social Food sheep farmers have direct access to the western market, by removing the intermediary sales channels, resulting in greater profit for local farmers, which helps to strengthen local communities and the possibility of self-support. In addition, the farmers involved are trained in organic farming techniques in a bid to make them more aware of the environment. The company has several projects in Africa, where the purchase of raw materials, processing them and the breeding takes place.

During the visit, the Crown Prince was first introduced to the company by Thor Thorøe, after which he gave the Crown Prince tour of the factory."


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